ABSTRACT
Despite long-standing attempts to lessen gender-based occupational segregation in Aotearoa New Zealand (NZ), women remain under-represented in traditional ‘trade’ areas and this is reflected in their participation in industry training. In this chapter, we briefly examine the history of women in trades in Aotearoa NZ, before considering several initiatives attempting to break down gender stereotypes and to encourage women’s participation in the trades. These range from a multi-year project across several ITOs, to actions taken by government agencies, to micro initiatives at schools or individual ITOs. We also reflect on the potential impact on traditional occupational stereotypes that may result from COVID-19. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.